Why Floral Print Is Everyone’s Favorite.

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Why Floral Print Is Everyone’s Favorite.

If I ask you to imagine a beautiful summer day, how many of you would imagine a bright sunny day and a field full of flowers? (and yes ice cream)

 Flowers are not only beautiful to the eyes. They have a way to make us happy too.

 Don’t believe us?

According to a study, it was found that people felt less depressed, anxious and agitated after receiving flowers. Not only that, this positive mood stayed with them for a long time.

Feel like ordering flowers now?

Well, there’s something even better you can do.

Those magical four words are- buy floral printed clothes.

It’s hard to go out for shopping and not see those beautiful floral printed dresses. They are everywhere and there’s a reason why. People love them. 

It wouldn’t come as a surprise to know then that even celebrities are adorning beautiful floral printed shirts, dresses, sarees and gowns for every occasion.

Let’s go through the journey of floral print and how it came into existence. 

The history of floral print 

Flowers have been used since centuries to decorate clothing. Women used them as floral wreaths, bouquets and brooches. It not only personalized an outfit but gave it a fragrant touch to the entire attire.

It is said that ancient Egyptians were the first florists. Flower arrangements in that time were considered to be a luxury and thus they were only available for the royals and nobility. 

Most often, these arrangements included flowers like roses, acacia, poppies, jasmine, lilies and violets. The lotus blossom was considered sacred as they signified its yellow center and white petals to the Sun God, Ra. They were thus used to decorate floral burial tributes and clothes and fashion accessories.

During the fifteenth and sixteenth centuries, velvet fabrics decorated with large floral patterns in gold and silver threads were seen in Venice and Florence.

It is said that the first fabrics with floral designs appeared during the late Middle Ages when Italian merchants started trading with Ottoman textile manufacturers and brought these beautiful velvet fabrics to Europe.

In the mid-eighteenth century then, English silk designers produced spare floral patterns and distinguished their work from the French manufacturers.

Even Indian craftsmen played a great role in the history of floral print.

One of the most famous floral fabrics named as chintz originated from India in between 1600 and 1800. This design was known for its flower and nature pattern in various bright colours on a light plain background. It became so popular that it started being exported to Europe.

The 18th century saw many changes in floral prints as it started gaining more popularity. Influenced by the Industrial revolution in the 19th century, textile production increased and chintz fabrics started being extensively used for women’s dresses.

These flower prints became so popular that at the end of the 21st century, they started being accepted as an evergreen part of fashion.

Types of floral prints 

While there is a never ending list of the different types of floral prints, some of them are:

  • Anthemion: It is a floral print based on the honeysuckle plant. It can be said to be inspired from the classical motif used in architecture by the ancient Greeks and Romans. 
  • Botanical: As the name suggests, this fabric is all about realistic illustrations of various flora.
  • Calico: Originating from India, it is found mostly on cotton fabrics. Due to the flower’s small size in this design, the print is spread all over the mate
    rial.
  • Fleur-de-Lis: The name represents a stylised lily flower that used to be featured in gold color on the royal arms of
  •  France. The same style is repeated on fabric.

 

The reasons behind its popularity 

Everyone loves floral printed clothes, be it a man walking on the beach wearing a floral printed shirt or a woman going to a summer party clad in a beautiful floral printed dress.

But why has this design stayed so popular even after so many years?

Why with so many ongoing trends, the trend of floral print doesn’t seem to end any time soon?

Here are a few reasons:

  • The reason we love flowers so much is that they are extremely pleasing to the eyes. This same quality holds true for floral printed clothes.
  • They can be worn on any occasion – dinner parties, work, casual meet-ups or even to your best friend’s wedding. The reason we can do that is because floral print now comes in many different kinds of fabric. From cotton to silk, you can have it in every fabric.
  • They come in many price segments to satisfy a wide consumer appetite. You’ll find many brand names from affordable to pricier offerings.
  • With the popularity of Instagram as a social media platform, people are following influencers who give advice and tips on how to wear floral printed clothes. This has made people realize the beauty of floral print and how they can style them with different accessories in the best way.
  • Various celebrities like Deepika Padukone, Alia Bhatt, Katrina Kaif have been slaying in floral print dresses and this has made these prints even more popular.
  • Now, floral print comes in many cloth forms as compared to earlier times. You can find them in dresses, lehengas, sarees, shirts, tshirts, scarves. You name it, you got it. It’s as simple as that. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

It’s almost impossible to open someone’s closet and not find a floral printed cloth in there. 

It isn’t a surprise then to know that brands like Nike are coming up with different variants of floral printed sneakers too.

This trend is here to stay and for a good reason.

Global Texprints has been making a mark in the floral prints industry too. They have been mastering the art of digital prints since 2002. Choices are manifold here. The proof of that is the 20 lakh handpicked designs they churn out every year. To know more about their process or their expertise you can call them on 9328113011 or chat with them here  wa.me/919328113011.